99namesTue
His patience is why you're still here.
As-Sabur99names.net
Poll
Which name do you need today?
As-Sabur · Patience
Al-Wadud · Love
Al-Jabbar · Restore
Everything a person would touch in the first year of the brand: the deck in their hand, the app at Fajr, the post they save, the page they land on, the box on the shelf. One system — 99 rays, the colour of the hour, a serif that's kind, Arabic that flows.
Same system, six temperatures. The deck could ship as any one of these — or the Hour card as the base with the others as limited editions. Each one is 70 × 110mm, 10mm corners, soft-touch.
Every back is identical: sand ground, the 99-ray mark blind-embossed centre, "99names" at the foot. A fanned deck reads as one soft sun.
Cards 1–33 dawn, 34–66 day, 67–99 night. Spread the deck in order and it's a single gradient across a table — the Instagram unboxing shot designs itself.
A is the deck. F is the growth product. B is the $79 edition. D is the Ramadan release. E is a poster; C is already inside A.
Eight screens across a day. The background is never chosen — it's the hour. Nothing pings. You're greeted, you're shown a name, you're asked gently if you remember.
We'll show you one name a week, at the hour you choose. No streaks. No guilt.
Six post types that rotate through the week, plus stories. The rule: a single name on a full screen is a complete post. The feed, viewed as a grid, should read as one slow gradient across the week.
One name a week. Ninety-nine ways He's near.
Cards · App · Send a name to someone ↓
99names.net
Five screens. The site reads local prayer times and tints itself. The explanation you currently lead with moves to the bottom, set like a book's introduction. The name comes first. Always.
As-Sabur. He has never once rushed you. Take your time today — He does.
The colour-of-the-hour idea is a retention mechanic nobody in the category has — the app literally looks different at Fajr and Isha, which gives people a reason to open it twice. The 99-ray mark is ownable, scales from favicon to A2, and doesn't touch a single cliché. Send-a-Name is a $6 product with a built-in reason to share. And the tone matches where your Instagram is already going.
"It looks like a wellness app." It does, until the Arabic appears — which is why the Arabic is always large, always first, always Ruq'ah/Nastaʿlīq rather than a Latin-friendly Naskh. "Gradients are easy to copy." The gradient isn't the brand; the 99 rays, the hour system and the voice are. "Too soft for men / older buyers?" The Paper card (B) and the navy box exist for exactly that audience.
1 · Commission a Ruq'ah calligrapher for the 99 names (one-time, ~$1.5–3k, becomes your single biggest asset). 2 · Logo file set: rays mark + wordmark + ٩٩, SVG/PNG, icon sizes. 3 · Build the site on this system — home, 99 name pages, remember, shop. 4 · Print proof of card A and F with the paper + gradient spec.